Nikola Markovski

UX/UI Designer — Creative Technologist — Strategist

I think in , , .

I shape interfaces and brand systems that feel considered — where every spacing, weight, and motion choice earns its place.

Selected work — viewed through Design

2025

Husqvarna x HCSEE Promotional Event

Composing shots that make a live product demo read clearly — framing machine, operator and audience so the story is obvious at a glance.

2025

Magenta Moments — Brand Campaigns at Telekom

Visual identity work across app, social, video and merch — the full range of a brand's touchpoints, kept consistent under a real production calendar.

2024

Restructuring Telekom's Main Website

UI modernization — cleaner layouts and clearer hierarchy for one of the country's most-visited corporate sites.

2025

Zavar x Makweld Robotix

Building a visual argument, not just a highlight reel — manual welding cut against robot welding so the comparison makes the point on its own.

2025

Makweld x Makweld Robotix Octoberfest

Framing a robot arm as a product hero — clean, legible shots that make automation tech feel understandable, not intimidating.

2024

Turbo Trials

Concepting a game hook and building assets that reinforce it, then cutting a trailer whose pacing sells the tension of the fail-state in seconds.

2024

DoaMenu — Digital Menu Platform

Product and brand design for a self-serve tool — building an interface simple enough for a restaurant owner with no design background to use unsupervised.

2023 — 2024

ABCD Podcast — Local Expert, EIT HEI Initiative

Shaping a show's format, tone and guest experience — the editorial side of building something from a blank page.

2023

3rd Place, NASA Space Apps Challenge

World and interaction design for a 3D game built in three days — craft that holds up under real time pressure.

Organic Reach — Zero Paid Ads

Numbers built without spending a dollar on ads.

Alongside client and personal design work, I grow social media accounts from zero — my own pages, and for clients: marketing apps and scaling other brands' channels. I know how these platforms' algorithms work, even as they keep changing, and how to engineer content with a real shot at going viral — not for vanity, but for growth that actually moves a business. Every figure below is organic: no paid promotion, no bought followers, no botted engagement. Handles and content are withheld by request — the growth is real, the receipts are just private.

00+

Followers in 42 days

Fastest page grown to date — caught a single trend early and rode it. ~35,000,000 views generated across that run.

00+

Followers in 2 years

Largest total following built on one page — sustained, compounding growth rather than a single spike.

010,000–0+

Followers, the floor

The baseline result across a long list of smaller pages — the floor of the playbook, not the ceiling.

0+

Views on a single video

One video on one page — organic reach, zero paid boost. Content and page withheld by request.

0+

Followers generated since 2018 — and counting...

Cumulative audience built from zero across every page — the compounding total of one repeatable skill, not a single lucky post.

$0 spent on paid promotion, across every page.

Nikola Markovski

About

UX/UI designer and creative technologist, now pursuing a Master's in Business Analytics and Decisional Sciences at the University of York — City College. Co-founder of DoaMenu, a digital menu platform used by thousands of restaurants worldwide, and an independent operator in organic social media growth — taking accounts from zero to millions of followers and views without paid promotion, for my own pages and for clients. That same read on what makes content spread carries into media and game work: event photography and videography for brand and manufacturing clients, plus game design, asset creation, and trailer production for a racing game built with my brother. Recent design work spans UX/UI and brand campaign production at Makedonski Telekom and T-Mobile, alongside an independent creative practice — freelance graphic design since age 15, a self-founded clothing brand, and hand-painted custom footwear — that keeps craft hands-on outside of client work. Past experience also includes community and social-innovation projects, including communications work for ARNO, an NGO focused on social entrepreneurship and the circular economy.

Experience

  • Co-Founder

    DoaMenu2024

  • UX/UI & Graphic Designer

    Makedonski Telekom2025

  • UI/UX Design Intern

    Telekom (T-Mobile), Digital Tribe2024

  • Audit Intern

    PwC2023

  • Freelance Graphic Design, Clothing Brand Founder, Custom Shoe Design

    Independent Practice2018 — present

Education

  • University of York — City College Europe Campus

    M.Sc. Business Analytics and Decisional SciencesOct 2025 — present

  • University American College Skopje

    Marketing & Digital Transformation2022 — 2025

  • American High School Skopje

    High School Diploma2018 — 2022

Tools

FigmaAdobe PhotoshopAdobe IllustratorAdobe Premiere ProAdobe LightroomMotion GraphicsPhotographyVideographyGame DesignSocial Media GrowthMicrosoft Office

Macedonian (native), English (fluent), Serbian, Bulgarian