Nikola Markovski← All work

Case study

ABCD Podcast — Local Expert, EIT HEI Initiative

Role
Local Expert
Year
2023 — 2024
Tools
Podcast production, audio/video editing, workshop design

Miodrag Cekikj — IW Connect, Ep. 001

Johannes Heidecker, Advisor to the Prime Minister, Ep. 002

Nikola Sokolov — Influencers Club, Ep. 003

The problem

ABCD, part of the EU's EIT Higher Education Initiative, needed a youth-facing podcast built from scratch across multiple partner countries — no existing format, guest pipeline, or production process to start from. Later, that experience needed to be handed off to a new group of participants who had never made a podcast before.

The approach

As Local Expert, took the podcast from concept to delivery: helped set its vision and themes, sourced and interviewed guests, then planned, recorded and edited each episode end to end while coordinating with collaborators across partner countries. Once that phase wrapped, closed the loop by designing and running a knowledge-transfer workshop — teaching a new cohort how to conceptualize, produce and promote a podcast, judging their mini-podcast submissions, and mentoring participants one-on-one.

The outcome

A completed cross-border podcast series delivered under an EU initiative, plus a repeatable training format that let other people learn the same skills — going from producer to teacher on the same project.

Design

Shaping a show's format, tone and guest experience — the editorial side of building something from a blank page.

Technology

Hands-on recording and episode editing, plus building a workshop curriculum that taught a new group the same production skills.

Strategy

An EU-funded initiative spanning multiple countries — coordinating with international partners and turning one project's learnings into a teachable program for the next cohort.