Case study
Restructuring Telekom's Main Website
- Role
- UI/UX Design Intern, Digital Tribe
- Year
- 2024
- Tools
- UX research, information architecture, UI design
The problem
Telekom's main website had grown dense and hard to navigate — both for visitors trying to find information and for internal teams trying to manage the content behind it.
The approach
Contributed to a major ongoing project modernizing the UI and restructuring the underlying data, simplifying navigation and interaction flows for end users while building easier workflows for internal teams to organize, submit and update site content.
The outcome
A sleeker, more contemporary interface and a smoother user flow, paired with a more efficient internal editing process — improving the experience on both sides of the site.
Design
UI modernization — cleaner layouts and clearer hierarchy for one of the country's most-visited corporate sites.
Technology
Restructured the underlying content architecture, not just the visuals — the harder, less visible half of a redesign.
Strategy
Solved for two audiences at once: simpler navigation for visitors, a faster CMS workflow for Telekom's internal teams.