Case study
Magenta Moments — Brand Campaigns at Telekom
- Role
- UX/UI & Graphic Designer
- Year
- 2025
- Tools
- Photoshop, Illustrator, Premiere Pro, motion graphics
Dioptra
Telekom
WizzAir
All Electric
Cineplexx
Pestal Gym
Telekom
Telekom
Telekom Careers
Telekom
Nike
Samsung
Samsung
Apple
Makpetrol
Springfield
Women'secret
Mango
Sara Fashion
Hugel
Buzz
Sport Vision
FlixBus
Expedia
Fashion Group
KFC
Telekom
Telekom
The problem
Telekom's marketing team needed a constant stream of high-impact, on-brand creative — for the Magenta Moments app, Instagram, LinkedIn, YouTube ads, job postings and promo banners — on a recurring deadline, at a quality bar that could stand in front of leadership.
The approach
Owned static and animated visual production end to end: concepting, design, motion graphics and video, working directly with the marketing team to keep every asset on-brand while moving fast enough for an always-on content calendar. A recurring part of the job was Magenta Moments itself — Telekom's partner-discount program — designing a new voucher campaign for a different partner brand on a near-weekly basis: Makpetrol, Springfield, Women'secret, Mango, Nike, Samsung, Apple, KFC, Hugel, Sara Fashion and more, each restyled to fit that partner's identity while staying unmistakably Magenta Moments. Work also extended to Telekom's own product and event campaigns — including its sponsorship of the WTT Contender table tennis tournament in Skopje — and to physical brand touchpoints, including custom merchandise for leadership such as a signature T-shirt designed for and presented to the CEO of Deutsche Telekom.
The outcome
A measurable lift in design quality and engagement across campaigns, and creative trusted enough to represent the brand at the executive level — from a rotating cast of consumer partner brands to Telekom's own flagship products and sponsorships.
Design
Visual identity work across app, social, video and merch — the full range of a brand's touchpoints, kept consistent under a real production calendar.
Technology
Motion graphics, video production and animated ad formats for YouTube and Instagram — production tools that ship video, not just static comps.
Strategy
Every asset tied to Telekom's marketing calendar and brand positioning — creative in service of engagement and brand presence, not made in a vacuum.